Problem Area
We are developing an AI enabled digital growth orchestration platform which will enablecompanies to take the next leap of 10x growth. Using Quantacus - companies will be able toachieve their true growth potential with the help of a fully autonomous growth orchestrationplatform which will listen, learn and evolve to build the right and optimised growth funnels.We refer to this phenomena as “Grow By Wire” - where companies can focus on their coreproduct development and customer experience and will have to spend minimal focus andenergies on setting up complicated team structures and MarTech stack to drive growth.
Progress Companies Are Looking To Make
One of the 3 primary objectives of any organisation is to achieve steady and efficient growth.In the post PMF stage (300 - 500 orders MRR), all the companies have to invest in theirgrowth infrastructure to take their growth to the next stage (1000 - 5000 orders MRR). This isthe death valley for many good companies and products as the process of achieving everynext order becomes much more complicated aka setting up growth funnels (Traffic > User >Engagement > Monetization) and efficiency (constant hiring, tools integrations,collaboration).
Why Is It A Death Valley For Lot Of Companies
As companies reach to the post PMF scale stage (10x scale) the vectors of growth changesfrom product and its value proposition to building robust growth funnels (e.g Awareness >Interest > Desire > Action funnels) which is customised to the product and organisationculture. The key gaps in the way organisations are trying to solve for this currently are:
1. Talent Gap
From our research, less than 15% of the organisations have access toand are able to manage the key talent across product, engineering, analytics andmarketing.2. Poor Collaborat
2. Poor Collaboration
In order to effectively manage growth funnels - all the teamsneed to constantly collaborate and evolve together. Organisations with even robustcommunication and governance structures find it hard to effectively achieve this. Thereasons are because poor leadership, diverse talent groups and constant gapsacross the key capabilities
3. Non Standard Growth Stack
In order to effectively manage growth funnels - all the teamsneed to constantly collaborate and evolve together. Organisations with even robustcommunication and governance structures find it hard to effectively achieve this. Thereasons are because poor leadership, diverse talent groups and constant gapsacross the key capabilities
4. Growth Stack Adoption
From our research, almost none of the companies believethey are able to utilise the full potential of their growth stack leading to inefficienciesin one area or the other.
5. Poor Adoption of MarTech Features
~78% of the features of the MarTech tools arerarely or never used
